What is Google Adsense ?
Google Adsense is the largest advertisement program in this world ,which is run by Google.Inc . In which the owner of website, blog , youtube channel , web application & hubpages get huge opportunity to make money by displaying advertisement on their content ,which is managed by Google . The revenue earned from advirtisment done on publishers content is shared between Google & the Adsense publisher (content owner) in the following ratio :
- For – Adsense for content – 68% of the revenue goes to publisher(content owner) & 32% of revenue goes to google. This is because , the content over which the ads is shown by google is owned by publishers. for example – websites, wordpress blogs , web applications.
- For – Adsense for hosted content – 60% of the revenue goes to publisher & 40 % to google , because the content is hosted on googles property like – youtube , hubpages , blogspot.
- For – Adsense for Search – 51% of the revenue goes to publisher & 49% of revenue goes to google.
How Google Adsense works ?
Web Advertisement is the main source of revenue for google , which is managed by its product known as – google adwords, In which advertisers from different part of the world sign up with google adwords and pay google to display the advertisement of their products & services across the whole web for any selectedkeyword.
Before the launch of adsense program . Google was only able to show its advertisement in the search results done by the public on tis own home page , or only on its own products. Hence the growth of revenue was limited , Hence Google came up with this program called Adsense in 2003 , through which google expanded its advertisement to others content as well , like others website , blog , web apps etc. Now google was able to collect more revenue from the advertisers , and in return some percentage of revenue is shared to the content publishers . so this is beneficial for both.
How it works – whene a advertiser wish to show his products & services ads on web , He sign up with google adwords program , In which he mention his keywords . here google adwords display him the Cost (rate) for that keyword on per click basis ,which will be charged to advertiser . Now if any public is browsing some thing on any publisher website about the same topic , which is related to that keyword. Then Google algorithm recognize the scenario and display the ads of that advertiser there . If the public who is browsing the websit if he feels its need he may click on the advertisement. Then the per click charge is taken by the advertiser and this revenue is shared between google & publisher of website (content owner).
Starter Guide : Google Adsense for beginners . Step by step procedure on how to sign up & get approved with google adsense .
If you are applying for your own website or blog – Your website or blog must meet the all below mentioned requirements in order to get approved for adsense program. [Read more…]
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